Washington, D.C. — New public opinion research conducted by the Center for American Progress and PolicyLink and funded by the Rockefeller Foundation found that Americans are much more open to diversity and supportive of steps to reduce inequalities between racial and ethnic groups than is commonly portrayed in politics and the media. The Latino Decisions study included close to 3,000 Americans, who shared their opinions on diversity, inequality, the role of government, and opportunity in America.

The results of this survey indicate that Americans are more likely to see opportunities from rising diversity than challenges. They understand the problems associated with inequality in society and strongly support new steps and investments to reduce these inequalities. Although differences remain between growing populations of color and whites in terms of openness to diversity and support for new policies to close remaining social gaps, many of these distinctions are more ideological in nature and less about race and ethnicity.

Some key findings of the poll include:

“The Rockefeller Foundation is proud to support this important survey to explore the country’s views on our changing demographics,” said John Irons, Managing Director, Foundation Initiatives, at The Rockefeller Foundation. “With our growing diversity comes a great deal of opportunity if we harness it effectively. The poll that we are releasing today gives us much to be optimistic about, with the majority of Americans seeing incredible opportunity as a result of our country’s rising diversity—and actually viewing it as a critical factor to our nation’s economic growth. We hope that this poll sparks increased conversation and ultimately increases action on both the local and national policy level to ensure that growing diversity equals growing opportunity as well.”

“This poll clearly shows that Americans not only understand the long-term effects of inequality given our demographic changes but also embrace diversity as an asset that will bring innovation and make us more competitive,” said Vanessa Cárdenas, Vice President for Progress 2050 at the Center for American Progress. ”Contrary to what you hear in the news, Americans clearly support taking proactive steps to close disparities so that our entire economy benefits. And they believe in something that many in Congress don’t seem to grasp: that investing in our future today will benefit all Americans down the road.”

“This poll validates what many of us have been saying for a long time: that America’s demographic shift is an asset in the global economy,” said Angela Glover Blackwell, founder and CEO of PolicyLink. “Our nation’s economic fate is tied to the success of the communities of color that are contributing nearly all of our growth. People all over the country are clearly ready for an equity agenda to invest in our future; it’s time our politicians listened.”

To download the polling memo, click here. To download the All-In Nation book, click here.


Poll methodology

These findings are based on a live interviewer telephone survey conducted from June 11 to July 10, 2013 among 2,943 American citizens nationwide. The sample includes cell phones and landlines. Overall results have a margin of error of +/- 1.8 percent.

About Latino Decisions

Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are nationally respected researchers with a deep understanding of Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research’s logistical capabilities, makes Latino Decisions a leader in the field.

About The Rockefeller Foundation

The Rockefeller Foundation aims to achieve equitable growth by expanding opportunity for more people in more places worldwide, and to build resilience by helping them prepare for, withstand, and emerge stronger from acute shocks and chronic stresses. Throughout its 100-year history, The Rockefeller Foundation has enhanced the impact of innovative thinkers and actors working to change the world by providing the resources, networks, convening power, and technologies to move them from idea to impact. In today’s dynamic and interconnected world, The Rockefeller Foundation has a unique ability to address the emerging challenges facing humankind through innovation, intervention, and influence in order to shape agendas and inform decision making.

About the Center for American Progress

The Center for American Progress is a nonpartisan research and educational institute dedicated to promoting a strong, just and free America that ensures opportunity for all. We believe that Americans are bound together by a common commitment to these values and we aspire to ensure that our national policies reflect these values. We work to find progressive and pragmatic solutions to significant domestic and international problems and develop policy proposals that foster a government that is “of the people, by the people, and for the people.”

About PolicyLink

PolicyLink is a national research and action institute advancing economic and social equity by Lifting Up What Works ®. PolicyLink connects the work of people on the ground to the policy changes needed to build an equitable economy—one in which everyone, including low-income people and people of color, can participate and prosper. 


For more information on our organizations please feel free to visit the websites below:

Center for American Progress
Progress 2050

Press Contacts

Crystal Patterson

Center for American Progress

(202) 478-6350

Shantha Susman


(917) 533-4339

Tanya Arditi- Spanish Language Contact

Center for American Progress

(202) 741-6258